By Alabama NewsCenter Staff
Alabama Power is first among large utilities in the South in the J.D. Power 2017 Electric Utility Business Customer Satisfaction Study, receiving the highest score for a utility in the nation among the four regions.
“Electric utilities are rapidly upping the ante on customer communications, setting an example for other service industries by demonstrating that it is possible to dramatically improve customer satisfaction by actively engaging across a number of channels,” said John Hazen, director of Utility Practice at J.D. Power.
“While there is no one-size-fits-all formula for success, electric utility leaders are finding that a steady combination of proactive outreach through a mix of digital, mobile, community events, and dedicated account representative touch points can drive a strong positive perception of their brands,” Hazen added.The study, now in its 19th year, measures customer satisfaction by examining six factors:
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