By Susan Swagler
Which comes first? The hot chicken restaurant or the food truck?
Zebbie Carney, owner of Eugene’s Hot Chicken, had his sights set on a restaurant. An executive chef who wanted his own place, he entered REV Birmingham’s inaugural Big Pitch in 2014 hoping to jumpstart that dream with the (then) $10,000 grand prize. He didn’t win the big bucks, but as one of 10 finalists, he did get lots of valuable exposure and advice.
Each Big Pitch finalist spent some 30 hours prior to the “Shark Tank”-style event in intensive workshops with mentors from successful area businesses. REV, an economic development organization that helps small businesses define and achieve their goals, made sure contestants had access to graphic designers, legal and financial advice, marketing professionals and business coaches.In his pitch, Carney (who has since served as a Big Pitch judge) promised that his restaurant would be “awesome, exciting, fresh, something fun” with food for “the foodies, the millennials” – for everyone, really.
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